When an agency has a lot of entry-level employees (which seems like a good idea when you can't afford top talent), you end up with a lot of green candidates doing the job for the first time. There's a big learning curve to deal with, and they lack the power to bring a meaningful, authoritative presence to your account. You will need a senior/leadership role to lead less experienced staff and manage the day-to-day operations of your institution. That way, as a leadership team or owner, you have the freedom to strategize and address the larger overall issues of the organization, while your other employees manage day-to-day responsibilities and deliverables. When is a tiered marketing team industry mailing list most effective? A tiered marketing team structure works best for teams of 8-10+ people . You may have a variety of roles, including client-facing strategist, account manager, web designer, developer, SEO specialist, project manager, or creative team member. As your team grows and hires junior members, have them report to a senior member of the team, such as a creative director or marketing manager, who can mentor them and provide constructive feedback. You still need to have one person responsible for everything under that team