Click installation assistant GA4 You can then Whatsapp Number List run GA4 in parallel with your Universal Analytics property, giving you time to collect data from now on. Are you only going to do this from July 1, 2023? Then you start with an empty dataset without historical data, while you do want to create reports in which you want to compare data with a Whatsapp Number List previous period. By starting with GA4 now, you also have enough time to ensure that you set up your GA4 in the same way as your current Universal Analytics. That way you can get used to the Whatsapp Number List differences. That will make the transition a lot smoother next year. Getting started with GA4 At the moment, in my opinion, Google Analytics 4 still has a lot of steps to take in the Whatsapp Number List development of the interface. For example, the Google Ads and e-commerce reports are still minimal and I also find the conversion attribution reports less. There are also other limitations, such as not being able to customize shared reports. If you use utm tagging, keep in Whatsapp Number List mind that at the time of writing, the utm parameters term and content are not reported in GA4. This means that you cannot see in GA4 which values ​​utm_term and utm_content have, so that you miss valuable insights. So start collecting data in Google Analytics 4. And let this run parallel with Universal Whatsapp Number List Analytics. In this way you already collect data in GA4 and you can ensure that you get as many of the same insights as possible as in Universal Analytics.