A series of strategies and actions around enterprise service experience, such as Alibaba, SAP, Oracle, etc., have established industry barriers. How does customer experience drive To executive email list B business growth? 3E: From experience to joy, and finally to growth The correlation between customer experience and business growth is becoming more and more obvious. A pleasant customer experience is not only conducive to developing new customers, but executive email list also can gain more value from old customers. However, there seems to be a big difference between supply and demand.
Between 2B companies and customers in the perception of "customer experience". Mark Gibbs, president of SAP Greater China, said: Currently, 80% of CEOs believe that executive email list they provide an excellent customer experience. But the reality is that only 8% of customers agree with this statement. Not only the C-end, but also the 2B field is deeply affected by the "experience economy". 2. Multi-role participation, long-term decision-making Many 2B companies shout loudly in terms of customer experience, and they executive email list seem ambitious and determined to improve customer experience. Especially for 2B enterprises that have not systematically implemented "customer experience.
The concept of "customer experience" may be vague in the organization from top to bottom. Whether it is a delivery manager who deals with customers every day, or a sales executive email list manager working on the front line, "customer" often only refers to the purchasing director, executive boss or CEO of the other company; and they do not know what other needs to interact and interact with. Associated Key Opinion Officers. Most domestic 2B companies lack sufficient understanding of the different stakeholders within their customers and the procurement executive email list decision-making process, and even lack visibility to downstream end users at the far end of the value chain. In fact, a business customer is not a single individual.