Which will only increase the Phone Number Database amount of available data even more explosively. The number of connected devices is expected to reach 30 billion by 2020. It is now clear to us that there is a lot Phone Number Database of value in these enormous amounts of data and that we 'must do Phone Number Database something with it'. But how exactly you can unlock that value is still a big question mark for many. Hyperpersonalization The ultimate goal for any marketer is 'hyperpersonalization': showing the right person the right content on the right device at the right time.
The latter criterion in particular Phone Number Database has become more complex in recent years. Where at the end of the last decade users mostly only used the internet from their desktop computer, today they switch Phone Number Database effortlessly from their mobile phone in the train to the laptop at work and sit on the couch with their tablet in the evening. The standard tracking method with Phone Number Database cookies is therefore no longer sufficient. Cookies are not multitaskers that you can use for cross-device tracking.
They don't work on mobile apps, become Phone Number Database less accurate in demographic targeting, and can't easily or accurately measure the customer purchase funnel between browsers and devices. laptop-tablet-smartphone-devices-fotolia Deterministic & Probabilistic modelling Cross-device tracking by only Phone Number Database using cookies is therefore quite a challenge. Currently there are roughly two different methods that seem to offer a solution: 'deterministic modelling' and 'probabilistic modelling'. The deterministic method is the most exact.