The author analyzes the product of Oasis, focusing on its functional design, and puts forward suggestions for improvement on the problems found in the experience. Whether the oasis can open up a pure land in a noisy social software, let us wait and see. 1. Product Architecture 1. Product functional architecture diagram The main functional modules of Oasis can be divided into six parts: Homepage, Discovery, Posting News, Personal Center, Water Drops, and Messages. The overall functional architecture diagram is as follows: Product Architecture Diagram 2. User usage path map For browsing feeds: For posting updates: New user guide path: 2. Market analysis 1. Product positioning and background Oasis is a graphic-based content social app launched by Weibo.
Currently, the market is positioned as a grass-growing community for young people, mainly for sharing good things and planting grass. After registering for Oasis, the account will be automatically associated with the Weibo account, and Oasis will automatically recommend friends that the user has already followed on Weibo. There are huge traffic APPs like phone number list Weibo with 200 million DAU and 480 million MAU. Compared with Oasis Win at the starting line with other competing apps. Oasis sets a wide range of content communities, mainly divided into: stars, fashion, beauty, food, travel, beauty, photography, two-dimensional, sports, cute pets, furniture, exploration, art, cars, cute babies. It can be seen that
Oasis has basically abandoned the male user group in product positioning considering the spending power and market capacity of the female user group. Oasis's "recommend + follow" model is more conducive to the distribution of consultation, suitable for users who mainly receive information, and is more conducive to taking advantage of the vertical content of Toutiao. 2. Market environment At present, in addition to Weibo, there are many excellent vertical communities in the social APP market, such as: Xiaohongshu, a beauty content community that starts with beauty; and a trendy footwear content community that starts with trendy clothing and footwear— -poison.