anage multiple clients and hundreds of different campaigns. This makes it nearly impossible to manually track budgets and detect potential overruns on your own. Instead, you need to make budget tracking as easy and automated as possible so that it can be monitored easily and overspending can be brought under control quickly. By creating a script to export monthly expenses to a Google doc, in combination with a few simple Excel formulas, anyone can have a budget tracking document for every client. It reviews previous expenses
and calculates planned expenses for the month, telling you if you need to increase or decrease your expenses. If you work with an overall budget, it can be very high level, or you can work on specific budgets for different types of campaigns, as long as you use fax number list consistent naming conventions across all campaigns, for example, if you have a budget for the remarketing campaigns you need to track, make sure "remarketing" is in the name of each campaign that needs tracking. Budget tracking Final Thoughts
One mistake certainly doesn't make a bad account manager. Unless you're reading this on day one, you've probably been there yourself. But there are small changes we can all make to make sure those little mistakes happen much less often. Using a combination of care and attention, automation, and another eye should help you control your campaigns and create a happier workplace. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. target