Develop video content
If you want to go a step further, video content is your best bet. Video is becoming more and more popular these days, especially on social media channels.
Each social network has its own guidelines and recommended best practices:
Facebook : You can upload locally or via YouTube/Vimeo. The ideal duration for attention and engagement is no more than 45 seconds.
Instagram : Videos on Instagram are limited to 1 minute, but with IGTV, Instagram now allows you to upload longer videos.
Twitter : Just like on Facebook, you can upload videos natively on Twitter. Just make sure your video is less than 2 minutes 20 seconds long and has a maximum size of 512 MB.
LinkedIn : LinkedIn used to not allow users to upload videos. LinkedIn is now where consultants upload videos on different industry topics.
Pinterest: You can share videos from YouTube and upload short videos.
Just like your articles, infographics, case studies, and other types of content, you must have a video theme. The most viewed videos for businesses include:
Getting Started Video
Behind the scenes company video
Recruiting videos to engage employees
Videos answering common customer service complaints
4. Develop a social calendar and posting strategy
When you post content on social media, it needs to Latest Mailing Database to be organized. For this, you will need a calendar spreadsheet where you can enter the different types of content you want to post.
Once the calendar is over, you need to decide which time is the best time to post to your social accounts. According to SproutSocial, now is the perfect time to post on major social media platforms:
The best times to post on Facebook are Wednesdays at 2pm and Thursdays at 1 and 2pm .
Thursday is the best release date of the week .
The safest time to post is on weekdays from 10am to 3pm .
Saturdays have the least engagement of the week.
In the evenings and early mornings, there was the least amount of participation during the day.
The best times to post on Instagram are Wednesdays at 3pm , Thursdays at 5am, 11am and 3-4am . and Friday at 5 a.m.
Thursday is the best day to post on Instagram.
The safest times to post are Tuesday through Friday, 9 a.m. to 6 p.m.
Sunday is the day with the least engagement on Instagram.