Learning SEO can seem overwhelming. It’s a complex topic, and the industry is rife with misinformation. But with a bit of time, effort, and the right roadmap, it’s something that anyone can learn.
Here’s the roadmap we’ll cover in this guide:
Learn SEO flowchart
Let’s get to it.
Learn SEO fundamentals
Put your knowledge into practice
Deepen your SEO knowledge
Keep your finger on the pulse
Teach others what you know
1. Learn SEO fundamentals
If you’re not already familiar with the basics of SEO, this is where you should start. You need to understand how search engines work and the four main facets of SEO. Let’s go through these real quick.
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How search engines work
Search engines work by finding content and storing it in a big database known as an index. Think of this as a library, but one that stores web pages instead of books. When you run a search, the search engine finds and returns matching results from the index. Finally, complex processes known as search algorithms rank the results.
So, when you search for something on Google, you’re not searching the entire web. You’re only searching the pages in Google’s index.
This matters for one simple reason:
If you’re not in Google’s index, you can’t rank in their search results.
Google builds its index from two main sources:
Sitemaps – A sitemap is a file listing all the important pages on your website that you want search engines to index. You can submit your sitemap to Google to tell it that your pages exist.
Links from known webpages – Google already has billions of pages in its index. If you get a link from one of those pages, Google can “follow” the link to discover your page.
Known web pages aren’t always on other websites. Google can discover new pages on your site by “following” links from known pages on your site.
For example, let’s say Google already has your blog homepage in its index. If you add an internal link to a new blog post from there, Google can “follow” that link to find the post.