Asking Google how to lower your cost-per-conversion (CPA) in Google Ads doesn't give you the right answer. You can read a series of articles E-Commerce Photo Editing on how to bid on a targeted CPA, but you still can't develop a practical and proven strategy for lowering your CPA. Targeted CPA bids help advertisers using Google Ads get as many E-Commerce Photo Editing conversions as possible within a set budget, but they don't always help save money. PPC marketers need experience to actually reduce or reduce the cost of acquiring new customers with Google Ads.
If you want to reduce the cost of acquiring E-Commerce Photo Editing PPC customers next month, you should read on instead of experience. So let's get started. Understand CPA The definition of Google's average CPA is as follows: "The price that advertisers pay to every new customer they earn. This is calculated by dividing the total cost of conversions E-Commerce Photo Editing by the number of conversions. Google determines the CPA based on the quality score." advertisement Continue reading below Understanding the average CPA is very easy. But with the advent of targeted CPA bids, things get complicated.
This is explained in detail in the E-Commerce Photo Editing fifth section below. For now, let's focus on CPA as a metric and average. CPA indicates the ROI of your campaign. Lowering this indicator means more return on PPC investment. It's so easy, and in fact, it's in the interest of all advertisers to get more leads with less investment. However, the average E-Commerce Photo Editing CPA varies significantly from industry to industry. For example, according to a Google Ads (formerly AdWords) benchmark survey at Acquisio (the company I work for), the average CPA for the travel and tourism industry is $ 18.01, while the average CPA for legal is $ 200.16.